Behind the Brand: Brooke B Sheehy

Hi! My name is Brooke and I am the CEO and founder of Brooke B Sheehy and the No Free Lunch podcast. Born and raised in Minneapolis, MN, I found a passion for entrepreneurship in my high school economics class when I won first place for my start-up business plan. Studying International Business and Entrepreneurial Management at Minnesota’s Carlson School of Management, I started building my business when I was sent home from school mid-semester after road-tripping to Orlando, FL for a spring break mission trip with a campus ministry. In a time college student’s confidence and mental health started falling apart, I decided to create a brand intended to empower college students. My mission is to show them they don’t need to wait for the perfect time, a lot of money, or graduation to become their own boss and make a living online. 

I believe my hustle comes from my upbringing. I am a triplet from a blended family with eight siblings in total, and was raised to follow my dreams and turn them into reality through my work ethic. I got my first official job when I was 15 years old working the front-of-house operations at a Minneapolis-based dry cleaning business because I really didn’t like asking my parents for money. I also wanted to be able to pay for things on my own things. On my 18th birthday, I invested my entire savings of 10 grand into an investment account and applied for my first credit card. This was all before I even started my senior year of high school as a full-time PSEO student at the local community college while taking two additional classes at my high school to remain in contact with my friends. I don’t wait for things to be handed to me, which is where I found the inspiration to name my podcast “No Free Lunch.” 

No Free Lunch focuses on actionable items college students can apply today to live their best lives physically, mentally, spiritually, and financially. My passion for holistic wellness originates from my personal struggles after having survived a brain tumor at four years old. After major brain surgery, radiation, countless MRI’s, labs, doctor’s appointments, a drug trial, countless medications, and struggles with all aspects of my well-being, I bring wisdom and passion to the content of my episodes through personal experience and am able to relate to my listeners’ struggles through my own story.

I started this business at 19 years old as a full-time college student with a handful of part-time jobs and little time to spare. My passion for empowering college students to show up as their authentic selves is ultimately to get them out of the “broke college student” mindset. I want every college student to have the tools necessary to see themselves as the independent, unique and expert CEO of their own lives, ready to take on the world before receiving their diploma. With my mentorship, the “broke college student” dependent upon mom and dad excuse is no longer valid because in this life, anything worth having takes work. After all, there’s no such thing as a free lunch.

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